{"title":"BULK BEEF","description":"\u003cp\u003e\u003cstrong\u003eBuy your beef in bulk, direct from our Maleny farm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose from 1\/8, 1\/4, 1\/2 or whole beef, professionally butchered, vacuum packed and ready for your freezer.\u003c\/p\u003e\n\u003cp\u003eYou pay a deposit to secure your order, with the final price based on the dressed weight of your beef.\u003c\/p\u003e","products":[{"product_id":"1-8-beef-pasture-raised-maleny-beef","title":"1\/8 Cow — Pasture-Raised Maleny Beef","description":"\u003cp\u003e\u003cstrong\u003eAn awesome freezer fill, direct from our Maleny farm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur 1\/8 Cow is pasture-raised and finished in Maleny, professionally butchered, vacuum packed and labelled, ready for your freezer.\u003c\/p\u003e\n\u003ch3\u003eWHAT'S INCLUDED\u003c\/h3\u003e\n\u003cp\u003eYour 1\/8 gives you a balanced selection from across the animal — steaks, roasts, slow-cooking cuts, mince and sausages.\u003c\/p\u003e\n\u003cp\u003eA typical 1\/8 includes:\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eEye Fillet Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePorterhouse Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRib Eye Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRump Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eT-Bone Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime BBQ Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eY Bone\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBrisket\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNitrate Free Corned Silverside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eObi Rolled Roast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eOsso Bucco\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eShort Ribs\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eTopside Roast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Diced Beef\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Stirfry Beef\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Mince\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eFarmer Rob’s Beaut BBQ Bangers\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBeef Marrow Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMeaty Soup Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBeef Broth Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Pet Mince\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRaw Tallow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessionally butchered, vacuum packed and labelled.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re interested in securing a \u003cstrong\u003e1\/8 Cow Order\u003c\/strong\u003e, Obi Pasture Co is a boutique producer and we do things a little differently.\u003c\/p\u003e\n\u003cp\u003eOur focus is \u003cstrong\u003eprovenance first\u003c\/strong\u003e. Each animal is carefully selected and finished on pasture around Maleny, and we process them only when they’re ready, not just when a schedule says they should be.\u003c\/p\u003e\n\u003cp\u003eBecause of this, bulk orders move a little slower than supermarket supply chains. But the upside is simple: you’re getting the right animal, processed at the right time, from a farm you can actually visit.\u003c\/p\u003e\n\u003cp\u003eOur animals are generally finished a little heavier than many producers in this space, with dressed weights usually between \u003cstrong\u003e250-320kg\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWe do this deliberately. In our view, an animal needs time to properly mature, and when it does, the flavour and fat cover are simply better.\u003c\/p\u003e\n\u003cp\u003eA bit more maturity also means the muscle has properly developed and the fat has had time to settle through the carcass, which is where the flavour comes from.\u003c\/p\u003e\n\u003cp\u003eThat’s the approach we take at Obi: let the animal get to where it needs to be, then process it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo, what do I get?\u003c\/strong\u003e Every animal is different and actual quantities may vary slightly between cuts. We guarantee your full dressed-weight allocation, which is checked and confirmed before your order is shipped.\u003c\/p\u003e\n\u003cp\u003eOur beef is sold by \u003cstrong\u003edressed weight\u003c\/strong\u003e, the industry standard for purchasing premium beef. Your take-home weight will naturally be lower after \u003cstrong\u003e10 days of ageing\u003c\/strong\u003e and normal butchering loss.\u003c\/p\u003e\n\u003cp\u003eEnjoy the exceptional taste, tenderness, and versatility of \u003cstrong\u003ePasture Prime Beef\u003c\/strong\u003e in every bite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery times:\u003c\/strong\u003e Bulk orders, including 1\/8 cow, 1\/4 cow, 1\/2 cow and whole cow orders, are delivered at a pre-arranged time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLead time:\u003c\/strong\u003e Please allow approximately 2 weeks for 1\/8 cow, 1\/4 cow and 1\/2 cow orders.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCollection:\u003c\/strong\u003e Orders can also be collected from the Obi Farm Shop during opening hours, or by pre-arranged appointment.\u003c\/p\u003e","brand":"Obi Pasture Co.","offers":[{"title":"Default Title","offer_id":48155223064734,"sku":"OBI-BULK-18","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2949\/4174\/files\/EIGTHCOW.jpg?v=1788150253"},{"product_id":"1-4-beef-pasture-raised-maleny-beef","title":"1\/4 COW — Pasture-Raised Maleny Beef","description":"\u003cp\u003e\u003cstrong\u003eA fantastic freezer fill, direct from our Maleny farm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur 1\/4 Cow is pasture-raised and finished in Maleny, professionally butchered, vacuum packed and labelled, ready for your freezer.\u003c\/p\u003e\n\u003ch3\u003eWHAT'S INCLUDED\u003c\/h3\u003e\n\u003cp\u003eYour 1\/4 gives you a balanced selection from across the animal — steaks, roasts, slow-cooking cuts, mince and sausages.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal;\"\u003eA typical 1\/4 includes:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eEye Fillet Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePorterhouse Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRib Eye Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRump Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eT-Bone Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime BBQ Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eY Bone\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBrisket\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNitrate Free Corned Silverside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eObi Rolled Roast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eOsso Bucco\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eShort Ribs\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eTopside Roast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Diced Beef\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Stirfry Beef\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Mince\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eFarmer Rob’s Beaut BBQ Bangers\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBeef Marrow Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMeaty Soup Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBeef Broth Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Pet Mince\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRaw Tallow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessionally butchered, vacuum packed and labelled.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re interested in securing a \u003cstrong\u003e1\/4 Cow Order\u003c\/strong\u003e, Obi Pasture Co is a boutique producer and we do things a little differently.\u003c\/p\u003e\n\u003cp\u003eOur focus is \u003cstrong\u003eprovenance first\u003c\/strong\u003e. Each animal is carefully selected and finished on pasture around Maleny, and we process them only when they’re ready, not just when a schedule says they should be.\u003c\/p\u003e\n\u003cp\u003eBecause of this, bulk orders move a little slower than supermarket supply chains. But the upside is simple: you’re getting the right animal, processed at the right time, from a farm you can actually visit.\u003c\/p\u003e\n\u003cp\u003eOur animals are generally finished a little heavier than many producers in this space, with dressed weights usually between \u003cstrong\u003e250-320kg\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWe do this deliberately. In our view, an animal needs time to properly mature, and when it does, the flavour and fat cover are simply better.\u003c\/p\u003e\n\u003cp\u003eA bit more maturity also means the muscle has properly developed and the fat has had time to settle through the carcass, which is where the flavour comes from.\u003c\/p\u003e\n\u003cp\u003eThat’s the approach we take at Obi: let the animal get to where it needs to be, then process it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo, what do I get?\u003c\/strong\u003e Every animal is different and actual quantities may vary slightly between cuts. We guarantee your full dressed-weight allocation, which is checked and confirmed before your order is shipped.\u003c\/p\u003e\n\u003cp\u003eOur beef is sold by \u003cstrong\u003edressed weight\u003c\/strong\u003e, the industry standard for purchasing premium beef. Your take-home weight will naturally be lower after \u003cstrong\u003e10 days of ageing\u003c\/strong\u003e and normal butchering loss.\u003c\/p\u003e\n\u003cp\u003eEnjoy the exceptional taste, tenderness, and versatility of \u003cstrong\u003ePasture Prime Beef\u003c\/strong\u003e in every bite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery times:\u003c\/strong\u003e Bulk orders, including 1\/8 cow, 1\/4 cow, 1\/2 cow and whole cow orders, are delivered at a pre-arranged time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLead time:\u003c\/strong\u003e Please allow approximately 2 weeks for 1\/8 cow, 1\/4 cow and 1\/2 cow orders.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCollection:\u003c\/strong\u003e Orders can also be collected from the Obi Farm Shop during opening hours, or by pre-arranged appointment.\u003c\/p\u003e","brand":"Obi Pasture Co.","offers":[{"title":"Default Title","offer_id":48155752497310,"sku":"OBI-BULK-14","price":300.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2949\/4174\/files\/QUARTER_COW.jpg?v=1787030783"},{"product_id":"1-2-beef-pasture-raised-maleny-beef","title":"1\/2 COW — Pasture-Raised Maleny Beef","description":"\u003cp\u003e\u003cstrong\u003eThe ultimate freezer fill, direct from our Maleny farm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur 1\/2 Cow is pasture-raised and finished in Maleny, professionally butchered, vacuum packed and labelled, ready for your freezer.\u003c\/p\u003e\n\u003ch3\u003eWHAT'S INCLUDED\u003c\/h3\u003e\n\u003cp\u003eYour 1\/2 gives you a balanced selection from across the animal — steaks, roasts, slow-cooking cuts, mince and sausages.\u003c\/p\u003e\n\u003cp\u003eWith a 1\/2 order, we'll work with you on your preferred cuts and packing.\u003c\/p\u003e\n\u003cp\u003eA typical 1\/2 includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium steaks\u003c\/strong\u003e — Rib Eye, Porterhouse, Rump and Y-Bone\/T-Bone\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEye Fillet\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRoasting cuts\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlow-cook cuts\u003c\/strong\u003e — including Osso Bucco and similar seasonal cuts\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDiced Beef\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStir-Fry Beef\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePremium Mince\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eObi Beef Sausages\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessionally butchered, vacuum packed and labelled.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re interested in securing a \u003cstrong\u003e1\/2 Cow Order\u003c\/strong\u003e, Obi Pasture Co is a boutique producer and we do things a little differently.\u003c\/p\u003e\n\u003cp\u003eA \u003cstrong\u003e1\/2 Cow Order\u003c\/strong\u003e gives you the most flexibility in how your beef is prepared. You can curate your cuts with the butcher and shape the order around the way your household actually cooks, from barbecue-ready steaks and family mince through to slow-cook cuts, roasts, sausages, bones, broth cuts, raw tallow, and individually packed portions of heart and liver.\u003c\/p\u003e\n\u003cp\u003eOur focus is \u003cstrong\u003eprovenance first\u003c\/strong\u003e. Each animal is carefully selected and finished on pasture around Maleny, and we process them only when they’re ready, not just when a schedule says they should be.\u003c\/p\u003e\n\u003cp\u003eBecause of this, bulk orders move a little slower than supermarket supply chains. But the upside is simple: you’re getting the right animal, processed at the right time, from a farm you can actually visit.\u003c\/p\u003e\n\u003cp\u003eOur animals are generally finished a little heavier than many producers in this space, with dressed weights usually between \u003cstrong\u003e250-320kg\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWe do this deliberately. In our view, an animal needs time to properly mature, and when it does, the flavour and fat cover are simply better.\u003c\/p\u003e\n\u003cp\u003eA bit more maturity also means the muscle has properly developed and the fat has had time to settle through the carcass, which is where the flavour comes from.\u003c\/p\u003e\n\u003cp\u003eThat’s the approach we take at Obi: let the animal get to where it needs to be, then process it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo, what do I get?\u003c\/strong\u003e Every animal is different and actual quantities may vary slightly between cuts. We guarantee your full dressed-weight allocation, which is checked and confirmed before your order is shipped.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo curate your 1\/2 Cow Order, please complete and submit your preferences below. Once complete, select submit, then proceed to cart to secure your order with the deposit payment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur beef is sold by \u003cstrong\u003edressed weight\u003c\/strong\u003e, the industry standard for purchasing premium beef. Your take-home weight will naturally be lower after \u003cstrong\u003e10 days of ageing\u003c\/strong\u003e and normal butchering loss.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery times:\u003c\/strong\u003e Bulk orders, including 1\/8 cow, 1\/4 cow, 1\/2 cow and whole cow orders, are delivered at a pre-arranged time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLead time:\u003c\/strong\u003e Please allow approximately 2 weeks for 1\/8 cow, 1\/4 cow and 1\/2 cow orders.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCollection:\u003c\/strong\u003e Orders can also be collected from the Obi Farm Shop during opening hours, or by pre-arranged appointment.\u003c\/p\u003e","brand":"Obi Pasture Co.","offers":[{"title":"Default Title","offer_id":48155814232222,"sku":"OBI-BULK-12","price":350.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2949\/4174\/files\/HALF_COW.jpg?v=1787030965"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2949\/4174\/collections\/IMG_20250924_184450.jpg?v=1788150204","url":"https:\/\/obipastureco.com.au\/collections\/bulk-beef.oembed","provider":"Obi Pasture Co.","version":"1.0","type":"link"}