{"product_id":"1-4-beef-pasture-raised-maleny-beef","title":"1\/4 COW — Pasture-Raised Maleny Beef","description":"\u003cp\u003e\u003cstrong\u003eA fantastic freezer fill, direct from our Maleny farm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur 1\/4 Cow is pasture-raised and finished in Maleny, professionally butchered, vacuum packed and labelled, ready for your freezer.\u003c\/p\u003e\n\u003ch3\u003eWHAT'S INCLUDED\u003c\/h3\u003e\n\u003cp\u003eYour 1\/4 gives you a balanced selection from across the animal — steaks, roasts, slow-cooking cuts, mince and sausages.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal;\"\u003eA typical 1\/4 includes:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eEye Fillet Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePorterhouse Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRib Eye Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRump Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eT-Bone Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime BBQ Steak\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eY Bone\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBrisket\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNitrate Free Corned Silverside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eObi Rolled Roast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eOsso Bucco\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eShort Ribs\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eTopside Roast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Diced Beef\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Stirfry Beef\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Mince\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eFarmer Rob’s Beaut BBQ Bangers\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBeef Marrow Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMeaty Soup Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eBeef Broth Bones\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePasture Prime Pet Mince\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRaw Tallow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessionally butchered, vacuum packed and labelled.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re interested in securing a \u003cstrong\u003e1\/4 Cow Order\u003c\/strong\u003e, Obi Pasture Co is a boutique producer and we do things a little differently.\u003c\/p\u003e\n\u003cp\u003eOur focus is \u003cstrong\u003eprovenance first\u003c\/strong\u003e. Each animal is carefully selected and finished on pasture around Maleny, and we process them only when they’re ready, not just when a schedule says they should be.\u003c\/p\u003e\n\u003cp\u003eBecause of this, bulk orders move a little slower than supermarket supply chains. But the upside is simple: you’re getting the right animal, processed at the right time, from a farm you can actually visit.\u003c\/p\u003e\n\u003cp\u003eOur animals are generally finished a little heavier than many producers in this space, with dressed weights usually between \u003cstrong\u003e250-320kg\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWe do this deliberately. In our view, an animal needs time to properly mature, and when it does, the flavour and fat cover are simply better.\u003c\/p\u003e\n\u003cp\u003eA bit more maturity also means the muscle has properly developed and the fat has had time to settle through the carcass, which is where the flavour comes from.\u003c\/p\u003e\n\u003cp\u003eThat’s the approach we take at Obi: let the animal get to where it needs to be, then process it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo, what do I get?\u003c\/strong\u003e Every animal is different and actual quantities may vary slightly between cuts. We guarantee your full dressed-weight allocation, which is checked and confirmed before your order is shipped.\u003c\/p\u003e\n\u003cp\u003eOur beef is sold by \u003cstrong\u003edressed weight\u003c\/strong\u003e, the industry standard for purchasing premium beef. Your take-home weight will naturally be lower after \u003cstrong\u003e10 days of ageing\u003c\/strong\u003e and normal butchering loss.\u003c\/p\u003e\n\u003cp\u003eEnjoy the exceptional taste, tenderness, and versatility of \u003cstrong\u003ePasture Prime Beef\u003c\/strong\u003e in every bite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery times:\u003c\/strong\u003e Bulk orders, including 1\/8 cow, 1\/4 cow, 1\/2 cow and whole cow orders, are delivered at a pre-arranged time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLead time:\u003c\/strong\u003e Please allow approximately 2 weeks for 1\/8 cow, 1\/4 cow and 1\/2 cow orders.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCollection:\u003c\/strong\u003e Orders can also be collected from the Obi Farm Shop during opening hours, or by pre-arranged appointment.\u003c\/p\u003e","brand":"Obi Pasture Co.","offers":[{"title":"Default Title","offer_id":48155752497310,"sku":"OBI-BULK-14","price":300.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2949\/4174\/files\/QUARTER_COW.jpg?v=1787030783","url":"https:\/\/obipastureco.com.au\/products\/1-4-beef-pasture-raised-maleny-beef","provider":"Obi Pasture Co.","version":"1.0","type":"link"}