1/2 COW — Pasture-Raised Maleny Beef

The ultimate freezer fill, direct from our Maleny farm.

Our 1/2 Cow is pasture-raised and finished in Maleny, professionally butchered, vacuum packed and labelled, ready for your freezer.

WHAT'S INCLUDED

Your 1/2 gives you a balanced selection from across the animal — steaks, roasts, slow-cooking cuts, mince and sausages.

With a 1/2 order, we'll work with you on your preferred cuts and packing.

A typical 1/2 includes:

• Premium steaks — Rib Eye, Porterhouse, Rump and Y-Bone/T-Bone
• Eye Fillet
• Roasting cuts
• Slow-cook cuts — including Osso Bucco and similar seasonal cuts
• Diced Beef
• Stir-Fry Beef
• Premium Mince
• Obi Beef Sausages

Professionally butchered, vacuum packed and labelled.

If you’re interested in securing a 1/2 Cow Order, Obi Pasture Co is a boutique producer and we do things a little differently.

A 1/2 Cow Order gives you the most flexibility in how your beef is prepared. You can curate your cuts with the butcher and shape the order around the way your household actually cooks, from barbecue-ready steaks and family mince through to slow-cook cuts, roasts, sausages, bones, broth cuts, raw tallow, and individually packed portions of heart and liver.

Our focus is provenance first. Each animal is carefully selected and finished on pasture around Maleny, and we process them only when they’re ready, not just when a schedule says they should be.

Because of this, bulk orders move a little slower than supermarket supply chains. But the upside is simple: you’re getting the right animal, processed at the right time, from a farm you can actually visit.

Our animals are generally finished a little heavier than many producers in this space, with dressed weights usually between 250-320kg.

We do this deliberately. In our view, an animal needs time to properly mature, and when it does, the flavour and fat cover are simply better.

A bit more maturity also means the muscle has properly developed and the fat has had time to settle through the carcass, which is where the flavour comes from.

That’s the approach we take at Obi: let the animal get to where it needs to be, then process it.

So, what do I get? Every animal is different and actual quantities may vary slightly between cuts. We guarantee your full dressed-weight allocation, which is checked and confirmed before your order is shipped.

To curate your 1/2 Cow Order, please complete and submit your preferences below. Once complete, select submit, then proceed to cart to secure your order with the deposit payment.

Our beef is sold by dressed weight, the industry standard for purchasing premium beef. Your take-home weight will naturally be lower after 10 days of ageing and normal butchering loss.

Delivery times: Bulk orders, including 1/8 cow, 1/4 cow, 1/2 cow and whole cow orders, are delivered at a pre-arranged time.

Lead time: Please allow approximately 2 weeks for 1/8 cow, 1/4 cow and 1/2 cow orders.

Collection: Orders can also be collected from the Obi Farm Shop during opening hours, or by pre-arranged appointment.